The Devil Diver, like the other watches in Bulova’s collection of automatic timepieces, is powered by a self-winding caliber that never needs a battery. The oversized cushion case, coming in at 44mm, is deceptively comfortable and easy to wear, and reminiscent of a period in watch design that was truly adventurous. Available with a bright orange or deep green dial, the modern incarnation of the Devil Diver retains much of the 70s style that made it famous 50 years ago. The Devil Diver is so named for the water resistance spelled out on the dial: 666 feet, a number associated with the so-called “Mark of the Beast.” In reality, of course, there’s nothing evil about the watch, now part of Bulova’s Oceanographer series. It’s a modern twist on a classic dress watch style, and a surefire conversation starter.īulova’s archives are full of iconic watches, but few are as well known as the Devil Diver. The balance is the movement component responsible for actually keeping time, and it’s constant rocking back and forth provides a visual impact like nothing else, and is a constant reminder of the complex mechanism sitting just underneath the dial. Bulova’s iconic tuning fork logo is applied at the 12:00 position, but the real star of the dial is the aperture at the 7:00 position that reveals the automatic movement’s balance wheel. This is Art Deco through and through, with stepped case flanks, a textured dial (in either silver or black) and distinctive Arabic numerals to indicate the hours. The rectangular case shape is based on the classic President design from 1948. The Sutton is another example of how Bulova can pull from designs from any point in their history and create something compelling and modern. The automatic movement beating away inside will keep time for over 40 hours on a full wind, and the intricate inner workings of the caliber can be observed through the exhibition caseback. This is a funky look that can actually be worn day in and day out. The Aerojet has a crosshair dial with an offset 24 hour register with a contrasting color in the lower hemisphere. The perimeter of these dials has a slightly darker tone than the center, a visual highlight that sets these watches apart and makes them an elegant choice for any occasion. The Aerojet is sleek and luxurious, with dials in blue or brown with a subtle ombre effect. The Bulova Aerojet is a new watch in the brand’s lineup, and inspired by vintage watches of the jet age. Along with the brand’s own storied history, the element that ties these watches together is the automatic movement that powers them – linking these timepieces to a legacy of mechanical craftsmanship that only gets stronger as the years go by. Bulova is able to draw on a vast catalog of historic references to create modern updates to vintage classics with a flair that is completely unique. No other watch brand has such a deep history in the United States, and the watches are a reflection of that past and American style throughout their many decades of operation. ![]() Bulova has been one of the proudest names in American watchmaking since the 19th century.
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